About.
I find the gap between promise and experience.
I'm Juliet Mey, a customer-driven growth consultant based in Cape Town. I've spent 19 years in growth, customer experience and commercial strategy, across SaaS, fintech, telecoms and FMCG, in South Africa and internationally. Almost all of it in growth-stage businesses, at every level, so what I recommend is grounded in getting it done. I know what it takes to build the plane while it's still flying.
The disconnect sat somewhere different in every business. What the company promised and what its customers actually experienced didn't match, and the consequence never changed: growth slowed. That's a tipping point, where the business either aligns internally behind the promise or adapts the promise to what it can deliver. That's the work I do now.
This growth stage is where I'm most valuable, because there's enough momentum that fixing the right thing changes the trajectory. I work with founder-CEOs and COOs who either can't see why growth has slowed, or see it clearly and never find the time to fix it.
Being independent means I see the whole business and stay objective. That gives you focus, which is what this stage needs most. I work with businesses in South Africa and with international teams who need someone in this time zone.
What I believe.
Growth slows in the gap between promise and experience.
Most businesses keep the promise in some places and break it in others as they scale. Customers rarely complain about the breaks, they just stop buying, and revenue slows months before anyone can explain why.
I diagnose before I prescribe.
You can't start with the solution. I review the customer journey end to end first, so what I recommend is the most considered answer to your problem, rather than the one I arrived with.
The hardest conversations are with the founder.
Growth asks a founder to stop being all things to all people and hand over control. That's hard, and easier for me to raise than for your team, because I have no position here to protect.
The capability stays with your team.
I work with your people rather than around them and show the reasoning as we go. Your team should be able to run the next version without me, because the thinking has to stay when I leave.
What the work has produced.
What clients say.
"Juliet is a rare combination of brand understanding and the practical realities of delivering a customer experience across touchpoints that delivers the promise. Not afraid to challenge whenever we strayed, someone I relied upon deeply."
How to start.
The diagnostic.
Take the Clarity Stack.
Growth has slowed and you can't yet see where. These 12 questions take about 10 minutes and are scored across strategy, customer experience, collaboration and AI readiness. This is where most CEOs start, and your answers set up our first session.
The conversation.
Book a working session.
If you already know where the gaps are, book the working session and bring them. 60 minutes on your business. The Brief lands within 48 hours: priorities and cost ranges, no pressure to proceed. If we move forward, a good next step is the Alignment Audit.