Customer-Driven Growth Consultant for Growth-Stage SMEs
Most CEOs say some version of the same thing in the first five minutes.
"Our business is working well, but something is still not connecting."
You can see it in the numbers, the feedback and your team's energy. You just can't pinpoint where it sits.
The gap between what the business promises and what customers actually experience is what slows growth down.
I find what's costing growth and what's ready to drive it.
I work with CEOs, COOs and their teams across strategy, customer experience, collaboration and AI readiness: where the customer journey is breaking down, what it costs, and what's already working.
Then I stay for the fixing. I work inside your teams, run the working sessions, and build with the people who'll use the work. When it holds without me, I hand over and step back.
The foundation to close the gaps is often already there. Your teams are just too busy to see the solution or to get it done.
What you get at each stage
From working session to growth moving again
We start with a working session, where we use your Clarity Stack results to find the gaps that are costing you growth. They sit in different places in every business: in the handover between sales and customer teams, in packaging and pricing, in processes that haven't kept up, in how you show up in AI search, in how AI is being implemented, in marketing that isn't converting.
Within 48 hours you have The Brief, an audit of what we found with the priority order I recommend and a cost range for each piece of work, so you can see what's involved before committing to anything. We work at a pace that fits where your business is.
I will work with you and your teams to close the gaps, guiding each initiative through until it's done and sustainable. These are usually the projects that keep getting pushed down the list, even though they're the ones critical to scale.
What this looks like in practice
Finding the gap that was costing retention.
A growth-stage business was investing heavily in sales but seeing declining referrals and rising churn. The audit surfaced a gap between onboarding and what customers had been sold. Within 90 days the business had restructured its post-sale journey and measurably improved 60-day retention.
Why this work matters to me
I've spent 19 years inside and alongside growth-stage businesses, and I've seen momentum get lost the same way almost every time. The business grows quickly, strategy, customer experience and commercial outcomes stop talking to each other, and the CEO gets pulled so deep into working in the business that working on it never gets a turn.
By then the gaps are hard to see from the inside. Even the ones you know about, the customer journey, the processes, the AI question, sit waiting because nobody has the space to drive them. That's the work I do: I find the gaps, push the fixes through with your teams, and open up the next stage of growth in a way the business can sustain.
How to start
The diagnostic
Take the Clarity Stack
Twelve questions across strategy, customer experience, AI readiness and collaboration, taking about 10 minutes. You get a scored snapshot of what's slowing your growth, and your answers become the working material for our first session.
The conversation
Book the working session
We'll spend 60 minutes on your business, working through your Clarity Stack answers together to identify where the gaps are. Within 48 hours I send you The Brief, an audit setting out the recommended priorities and a cost range for each, and it's yours whether we work together or not.