Anchor Service · Tier 01
The Alignment Audit.
Where strategy, customer experience, AI, and collaboration finally pull in the same direction.
A focused diagnostic across four areas. A clear plan for what's misaligned and what's already working.
Something's not connecting.
You're putting effort in. Campaigns are running, the team is busy, maybe you've brought AI in to move faster. But something isn't landing. Results are inconsistent. The strategy feels disconnected from what's happening in market. If you're honest, you're not quite sure where the problem lives.
It happens at every stage. A startup finding its feet. An established business with a team in place that still isn't getting commercial returns to match the effort. A team that's nailed AI for speed but hasn't found the creative lift.
Most businesses don't have a lead problem. They have a clarity problem.
Built for three kinds of businesses.
The Startup
Year 1–2. Wearing all the hats.
You're a founder or early team running marketing yourself, maybe with a junior in the seat. You need a strategic sounding board to set the foundations properly — before bad habits and tangled campaigns make it harder to fix later.
The Established Business
Established. Resourced. Plateaued.
You have a team, a budget, and years of campaigns under your belt. The commercial return doesn't match the effort. Something's misaligned between strategy, customer experience, and how the function operates.
The AI-Curious Team
AI for speed. Now what about lift?
You've integrated AI for efficiency and you're shipping faster. But output is still average and creativity is still flat. The question isn't which tool to use. It's whether your strategy and team are set up to make AI worth using.
The Clarity Stack
How it actually works.
Every Alignment Audit runs through the Clarity Stack. Four diagnostic layers worked through in sequence. Each layer pressure-tests the one before it.
- 01
The 90-Minute Debrief
We start with a focused conversation. You, me, and the wider picture. Where you are, what's working, what isn't, and where it hurts most.
- 02
Cross-Team Conversations
I meet with the people next door (sales, product, customer) to understand how you collaborate, what insights flow and don't, and where new connections could improve output. Not to restructure those teams. Just to map how they connect.
- 03
Strategy and Customer Experience Review
I dig into your commercial strategy, positioning, value proposition, and how clearly it lands in market. Then I look at how customers actually experience the business. Where the promise and the reality diverge, and what it's costing.
- 04
AI Audit
We look at how AI is showing up in your business today, where it's earning its keep, and where it's being used as a hammer when you needed a paintbrush. The work separates speed wins from creative lift that's still on the table.
Six things you leave with.
A Gap Analysis
A clear, named view of exactly what's misaligned. Strategy, customer experience, collaboration, AI usage, or all of the above.
A Strengths Map
An honest view of what's already working but hasn't been fully recognised or built on. The foundation for growth is often already there.
A Prioritised Framework
Your quick wins, ordered. What to do this month, this quarter, and what to put a pin in.
A Revised Strategy Outline
Commercial strategy connected back to revenue and to the customer. No more disconnected campaigns.
AI Recommendations
Where to lean in for efficiency, where to push for creative lift, and what to leave alone.
Cross-Team Collaboration Map
A view of where marketing, sales, product, and customer can connect more tightly and what that opens up.
Pricing
Two tiers. Pick your lane.
Lite
The Alignment Audit. Lite.
R15,000
For founders and smaller teams.
Includes
- — 90-minute strategy debrief
- — Conversations with 1–2 key team members
- — Strategy, customer experience and AI gap analysis
- — Prioritised framework with quick wins
- — Revised strategy outline (summary)
- — Light team-structure recommendations
Full
The Alignment Audit. Full.
R35,000
For established and multi-function teams.
Includes
- — 90-minute strategy debrief
- — Cross-team interviews: marketing, sales, product, customer
- — Full audit across Strategy, Customer Experience, AI Readiness, and Collaboration
- — Prioritised framework with quick wins
- — Revised strategy outline + revenue connection
- — Detailed team structure plan + job specs
- — Cross-team collaboration map
Roughly what one misaligned quarter costs in wasted spend. Most teams I audit are leaking 20–40% before we sit down together.
Testimonial
"Her strategic insight into what the customer experiences was profoundly valuable — she picked up blindspots we would have never seen and worked through them with us step by step."
— Account Manager, LocumBase
Ready when you are
Book a 30-min intro call.
I'm Juliet. A customer-driven growth consultant with 19+ years across marketing, customer experience, and commercial strategy. I work with founders, executives, and SMEs in South Africa to fix what isn't aligned and build the parts of the business that feed growth.
30 minutes. You'll leave with at least one diagnostic you didn't have before, whether we work together or not.