What Changed
The work in practice.
Different stages, different industries.
Marketing Technology Services · International
A tech services business expanding into consulting needed its brand to carry global authority alongside major marketing technology partners — while adapting to nine offices each at a different level of market maturity.
- 30% efficiency gain
- NPS improved consistently
- Brand live in one day
Big Data and Analytics · South Africa
Clients were already treating the team as strategic advisors. Formalising that required a new brand, a new engagement model and a new way of managing client relationships.
- Engagement +200%
- 150% organic growth in 12 months
- Valuation doubled on investment
B2B SaaS · South Africa
When the numbers revealed that mid-market clients were commercially unsustainable, a B2B SaaS business pivoted to enterprise — and rebuilt its sales, development and customer operations to match.
- 150% revenue growth in 12 months
- Successful UK GTM
- Product roadmap aligned with enterprise
Where this came from
The Alignment Audit was built on these patterns.
The four diagnostic areas — strategy, customer experience, collaboration and commercial structure — were not invented. They came from seeing the same disconnects show up repeatedly across businesses at different stages and in different industries. The gaps between what a business intends and what customers experience, between what sales commits and what delivery produces, between commercial ambition and operational reality: these are the patterns the Alignment Audit is designed to find.
What works best for you?
Two ways in.
Find Your Gap
Run the Clarity Stack assessment. 12 questions, four areas. Leads to a 30-minute call to discuss what the results mean for your business.
Know Your Need
Book a 30-minute call directly. If you already know what you are looking for, we can skip straight to it.