Alignment Audit
The Brief gives you an initial read from one conversation. The Alignment Audit tests that read inside the business: the data, the team, the customer journey walked end to end.
It looks across strategy, customer experience, collaboration and AI readiness, validates each leak, puts a rand range on what it's costing, and sequences the fixes in commercial order.
How it works.
Every audit starts from The Brief, so the work begins already pointed at the problem. From there I meet the people next door: sales, product, customer and delivery, to understand how work and customer context move between teams.
Then I dig into your commercial strategy, positioning and value proposition, and how clearly they land in market, before walking the journey the way your customers do: where the promise and the reality diverge, and what it's costing.
AI gets the same treatment: where it's earning its keep, where it's creating risk, and where it's being used as a hammer when you needed a paintbrush.
Who it's for.
It works at every stage. A founder-led team setting foundations before bad habits set in. An established business where commercial returns don't match the effort. A team that's brought AI in for speed but hasn't found the lift.
Pricing
- From R35,000
- Prices are an indicator of standard scope. If the standard scope doesn't fit your budget, we change the scope rather than the rate.
What you get
Typical deliverables
- 01A validated gap analysis across strategy, customer experience, collaboration and AI readiness
- 02A strengths map: what's already working and ready to be built on
- 03A rand range on what each leak is costing
- 04The fixes sequenced in commercial order, with quick wins first
- 05AI recommendations: where to lean in and what to leave alone
- 06A measurement view so you know whether the fixes are working
Every engagement is shaped around the business. Scope, sequencing, and outputs are tailored before we start.
Ways of working
Working alongside other consultants and agencies
Happy to work alongside your existing agencies, consultants, or in-house specialists where it makes sense. That includes brand studios, performance agencies, CX consultants, research partners, or fractional finance and product leads. The work is designed to connect disciplines, not duplicate them. Where a specific capability sits outside my own, I can bring in trusted independent consultants from my network and lead the engagement myself.
Where the audit leads
The audit tells you what to fix and in what order.
These are the services that close the gaps it finds.