Marketing Strategy Development
Most growth-stage businesses have plenty of marketing activity. Content gets produced, campaigns run, agencies get briefed, budgets get spent. A marketing strategy is the coherent answer to the questions underneath it: who you're speaking to, what those people need to believe before they buy, which channels matter, what to stop doing, and how to know whether any of it is working.
How it works.
I build a clear marketing direction that connects brand, customer insight, commercial goals, channels and messaging into something the whole team can work from and improve over time. Marketing then works to the same commercial goals as the rest of the business.
Who it's for.
Businesses with real marketing activity and no shared answer to who it's for, what it should say, or what it's meant to produce commercially. When the work is done, teams know who they're targeting, which channels to prioritise and what success looks like, and customers get clearer, more consistent communication before and after the purchase.
What you get
Typical deliverables
- 01Marketing strategy and brand and positioning review
- 02Target customer and segmentation framework
- 03Value proposition and messaging framework
- 04Channel strategy and campaign priorities
- 05Practical marketing roadmap
- 06Measurement and testing framework
Every engagement is shaped around the business. Scope, sequencing, and outputs are tailored before we start.
Ways of working
Working alongside other consultants and agencies
Happy to work alongside your existing agencies, consultants, or in-house specialists where it makes sense. That includes brand studios, performance agencies, CX consultants, research partners, or fractional finance and product leads. The work is designed to connect disciplines, not duplicate them. Where a specific capability sits outside my own, I can bring in trusted independent consultants from my network and lead the engagement myself.
How to start
The diagnostic
Take the Clarity Stack
Twelve questions across strategy, customer experience, AI readiness and collaboration, taking about 10 minutes. You get a scored snapshot of what's slowing your growth, and your answers become the working material for our first session.
The conversation
Book the working session
We'll spend 60 minutes on your business, working through your Clarity Stack answers together to identify where the gaps are. Within 48 hours I send you The Brief, an audit setting out the recommended priorities and a cost range for each, and it's yours whether we work together or not.