Commercial Strategy Development
Most growth-stage businesses reach a point where the pace of building outstrips the clarity of direction. The business is growing, the team is working hard, and money is being spent. But the commercial plan can't quite answer why customers will choose you, keep choosing you, and tell other people to do the same.
Working with your leadership team, I define how the business grows profitably and with intention, connecting goals, customer strategy, positioning and growth priorities into something everyone can orient around.
How it works.
Every engagement starts with a diagnostic conversation. From there I work with your leadership team across:
• Defining commercial positioning and what makes the business distinctly worth choosing
• Mapping customer segments to revenue opportunities and prioritising where growth comes from
• Building a strategy that connects customer, commercial and operational goals
• Identifying the gaps between where the business is headed and what the customer needs
• Establishing the metrics that tell you whether the strategy is working
Who it's for.
Founders and leadership teams who are scaling but have outgrown their original commercial direction. The business has traction and proof of concept; the next phase needs a cleaner answer to who you are, who you serve, and how you win.
What you get
Typical deliverables
- 01A clear commercial strategy document that leadership can orient around
- 02A defined positioning and value proposition connected to customer and market reality
- 03A prioritised growth plan with commercial rationale
- 04A set of metrics to track progress against the strategy
Every engagement is shaped around the business. Scope, sequencing, and outputs are tailored before we start.
Ways of working
Working alongside other consultants and agencies
Happy to work alongside your existing agencies, consultants, or in-house specialists where it makes sense. That includes brand studios, performance agencies, CX consultants, research partners, or fractional finance and product leads. The work is designed to connect disciplines, not duplicate them. Where a specific capability sits outside my own, I can bring in trusted independent consultants from my network and lead the engagement myself.
Jules worked with me to navigate the process of building new operational frameworks and transforming commercial processes. A highly proactive commercial professional who excels at translating strategy into practical business change.
How to start
The diagnostic
Take the Clarity Stack
Twelve questions across strategy, customer experience, AI readiness and collaboration, taking about 10 minutes. You get a scored snapshot of what's slowing your growth, and your answers become the working material for our first session.
The conversation
Book the working session
We'll spend 60 minutes on your business, working through your Clarity Stack answers together to identify where the gaps are. Within 48 hours I send you The Brief, an audit setting out the recommended priorities and a cost range for each, and it's yours whether we work together or not.