Growth services.
Growth services.
The six initiatives are components of one solution.
Some CEOs arrive knowing exactly which initiative they need. They've been staring at the same gap for months and want someone to close it. Others know growth has slowed but can't see why. Start with the Alignment Audit and we'll map what to do first.
Most engagements use two or three of these together, sequenced by what's costing you most. Together they cover the four things the Clarity Stack scores: strategy, customer experience, collaboration and AI readiness. Apart from the AI Readiness Audit, each is scoped to your business, so the shape and cost come out of the conversation.
Most engagements use two or three of these.
Customer journey mapping.
Customer journey mapping records what customers do at each touchpoint and how they feel. Most of it happens in the handovers between teams.
I map it from consideration through to advocacy. Underneath sits the internal view: the teams, processes and systems producing each touchpoint, read against your key personas, so you can see where the gaps are and who owns them. Sales sits here too, and customer experience is one of the four areas the Alignment Audit tests.
You get the map, a friction analysis and a prioritised redesign.
Commercial strategy.
A commercial strategy sets where you compete, how you win and what to do first. It's as much about how the business runs as how fast it grows.
I work with your leadership team on that direction, then on how the business runs behind it. That means cross-functional work, getting marketing, sales, product, operations and finance moving toward the same goals, which is the work a fractional Chief Growth Officer owns week to week.
Goals set, owners named, and a rhythm that keeps progress going.
Marketing.
Marketing works when it's built around a customer you can describe precisely. It runs across all four pillars rather than one, because it's growth work.
Anything from ICP and persona development at one end to marketing reporting at the other, covering strategy, implementation and mentorship. Building a function from scratch, fixing one that isn't producing, or improving one that works: all three sit here, and a fractional Chief Growth Officer can own it with you.
I'll set the direction and mentor the people who keep it running.
Customer retention.
Retention is a function somebody has to own. Many businesses can name their acquisition costs but lack insight into retention or churn.
I'll build the customer function where there isn't one, or refine what you have. Same shape as the marketing work, pointed at the customer: strategy, implementation and mentorship, through to the reporting that tells you who's staying and why the ones who leave, leave. It's one of the gaps the Alignment Audit puts a rand figure on.
Onboarding, lifecycle, and who owns the customer after the sale.
Reporting.
Commercial reporting gives leadership one set of numbers to run the quarter from, and the team views underneath it. You can't run quarterly goals on numbers nobody trusts.
This is often what stands between a strategy and knowing whether it worked, starting from what each team needs to see. Definitions get agreed once, so two teams stop reporting the same number differently. Where it needs specialist data or systems help, I bring in the right partner.
One set of definitions, one owner per number, and growth you can see.
AI readiness.
Most businesses bought AI faster than they can read it commercially. I look at where it sits, who owns the commercial outcome, and where it's helping or hurting the customer.
The work runs on the Trust Line. Above it is customer-facing, where a weak AI touch costs momentum and renewals. Below it is internal, where AI can move fast as long as the data and quality checks hold. AI readiness is one of the four areas the Alignment Audit tests.
Three ways in: the AI Readiness Audit, the Search Audit, the AI Playbook.
How to start.
The diagnostic.
Take the Clarity Stack.
Growth has slowed and you can't yet see where. These 12 questions take about 10 minutes and are scored across strategy, customer experience, collaboration and AI readiness. This is where most CEOs start, and your answers set up our first session.
The conversation.
Book a working session.
If you already know where the gaps are, book the working session and bring them. 60 minutes on your business. The Brief lands within 48 hours: priorities and cost ranges, no pressure to proceed. If we move forward, a good next step is the Alignment Audit.