Fractional Chief Growth Officer
Most growth-stage businesses need experienced commercial growth leadership before a full-time senior hire makes sense. A Fractional Chief Growth Officer sits above any single function, looks at the customer as the source of commercial growth, and makes sure the whole business is set up to deliver it.
Sales is selling but customer experience is breaking down. Marketing is generating leads but the commercial strategy isn't clear. The product is good but retention is soft. Each of those is the same problem showing up in a different place. It needs someone who sits across the whole business and keeps every part working to one commercial plan.
How it works.
The engagement runs on a monthly retainer, scoped to the time commitment and depth of the engagement. It includes:
• Operating as part of the leadership team on a retained basis
• Owning the commercial growth strategy across customer acquisition, experience and retention
• Identifying and fixing the gaps between what the business promises and what customers experience
• Working with existing teams to bring sales, marketing, product and customer service behind one direction
• Building the commercial capabilities and processes the business needs as it scales
Who it's for.
CEOs and founders in the R10M–R500M range who know they have a commercial alignment problem but aren't ready for a full-time senior hire, or who need an objective perspective outside any single team. It also suits businesses in rapid growth, a commercial pivot, or a fundraise where commercial clarity matters.
What you get
Typical deliverables
- 01Retained commercial growth leadership without the full-time cost
- 02A clear commercial growth strategy and prioritised plan
- 03Improved alignment between teams, functions, and customer experience
- 04Ongoing diagnostic and course-correction as the business evolves
- 05A senior partner who can represent the growth function in leadership conversations
Every engagement is shaped around the business. Scope, sequencing, and outputs are tailored before we start.
Ways of working
Working alongside other consultants and agencies
Happy to work alongside your existing agencies, consultants, or in-house specialists where it makes sense. That includes brand studios, performance agencies, CX consultants, research partners, or fractional finance and product leads. The work is designed to connect disciplines, not duplicate them. Where a specific capability sits outside my own, I can bring in trusted independent consultants from my network and lead the engagement myself.
Indicative pricing.
- One day per week: R45,000 per month
- Two days per week: R80,000 per month
Her strategic thinking and operational talents sync in real time. Working with Juliet always involves challenging staid protocols and yields clearly defined results. Any business that needs to be taken forward with certainty should have her at the helm.
How to start
The diagnostic
Take the Clarity Stack
Twelve questions across strategy, customer experience, AI readiness and collaboration, taking about 10 minutes. You get a scored snapshot of what's slowing your growth, and your answers become the working material for our first session.
The conversation
Book the working session
We'll spend 60 minutes on your business, working through your Clarity Stack answers together to identify where the gaps are. Within 48 hours I send you The Brief, an audit setting out the recommended priorities and a cost range for each, and it's yours whether we work together or not.